{"id":3988,"date":"2025-12-01T09:44:24","date_gmt":"2025-12-01T12:44:24","guid":{"rendered":"https:\/\/pluggarsoftware.com.br\/blog\/?p=3988"},"modified":"2025-12-01T09:44:27","modified_gmt":"2025-12-01T12:44:27","slug":"canais-digitais-lideram-as-compras-mas-as-lojas-fisicas-continuam-essenciais-em-2025","status":"publish","type":"post","link":"https:\/\/pluggarsoftware.com.br\/blog\/canais-digitais-lideram-as-compras-mas-as-lojas-fisicas-continuam-essenciais-em-2025\/","title":{"rendered":"Canais Digitais Lideram as Compras, Mas as Lojas F\u00edsicas Continuam Essenciais em 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Um novo estudo da CNDL, SPC Brasil e Offerwise acabou de confirmar o que muitos varejistas j\u00e1 sentiam na pele: o consumidor brasileiro \u00e9 definitivamente omnichannel. Os n\u00fameros s\u00e3o impressionantes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>95% dos brasileiros preferem canais digitais<\/strong> para realizar compras<\/li>\n\n\n\n<li><strong>92% come\u00e7am a jornada de compra no ambiente online<\/strong><\/li>\n\n\n\n<li><strong>82% ainda consideram as lojas f\u00edsicas essenciais<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O t\u00edtulo do artigo da Revista Anamaco resume perfeitamente: \u201cCanais digitais lideram as compras, mas lojas f\u00edsicas n\u00e3o perderam a relev\u00e2ncia\u201d. E esses dados valem para o varejo como um todo \u2013 de moda a eletr\u00f4nicos, de supermercado a farm\u00e1cia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Os destaques da pesquisa que todo varejista precisa saber<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Apps e sites dominam<\/strong>\n<ul class=\"wp-block-list\">\n<li>80% usam aplicativos<\/li>\n\n\n\n<li>79% acessam sites das lojas<\/li>\n\n\n\n<li>96% pesquisam pre\u00e7o antes de comprar (43% no Google, 41% direto no site da loja)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Live commerce j\u00e1 \u00e9 realidade<\/strong>\n<ul class=\"wp-block-list\">\n<li>31% dos consumidores j\u00e1 compraram em lives<\/li>\n\n\n\n<li>67% valorizam ofertas com cashback<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>A loja f\u00edsica ainda brilha em alguns pontos<\/strong>\n<ul class=\"wp-block-list\">\n<li>Facilidade de troca\/devolu\u00e7\u00e3o: 63%<\/li>\n\n\n\n<li>Atendimento personalizado: 58%<\/li>\n\n\n\n<li>Ver e testar o produto: 55%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>O maior pecado do varejo hoje<\/strong>\n<ul class=\"wp-block-list\">\n<li>73% exigem pre\u00e7o igual no online e no offline<\/li>\n\n\n\n<li>73% se frustram quando n\u00e3o encontram informa\u00e7\u00f5es da loja f\u00edsica na internet<\/li>\n\n\n\n<li>91% levam em conta a reputa\u00e7\u00e3o online antes de decidir onde comprar<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">O que isso significa na pr\u00e1tica para 2025?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O cliente n\u00e3o separa mais \u201conline\u201d de \u201coffline\u201d. Para ele, \u00e9 tudo a mesma empresa.<\/li>\n\n\n\n<li>Quem n\u00e3o sincroniza pre\u00e7o, estoque e experi\u00eancia entre os canais ganha.<\/li>\n\n\n\n<li>WhatsApp Business j\u00e1 \u00e9 o canal preferido por 62% dos consumidores para falar com empresas.<\/li>\n\n\n\n<li>Reputa\u00e7\u00e3o digital (Google, redes sociais, Reclame Aqui) vale tanto quanto a vitrine da loja.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5 a\u00e7\u00f5es imediatas para qualquer varejista<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Unifique pre\u00e7os e estoque entre todos os canais<\/li>\n\n\n\n<li>Tenha um site r\u00e1pido, mobile-first e com busca eficiente<\/li>\n\n\n\n<li>Invista em WhatsApp Business + respostas autom\u00e1ticas inteligentes<\/li>\n\n\n\n<li>Incentive avalia\u00e7\u00f5es e responda todas (positivas e negativas)<\/li>\n\n\n\n<li>Ofere\u00e7a op\u00e7\u00f5es h\u00edbridas: compre online + retire na loja, ou veja na loja + receba em casa<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Conclus\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O digital lidera com folga, mas a loja f\u00edsica segue sendo um ativo estrat\u00e9gico poderoso \u2013 especialmente quando integrada ao online. O varejo vencedor de 2025 n\u00e3o \u00e9 o que escolhe entre um canal ou outro, mas o que entrega a melhor experi\u00eancia em todos eles, ao mesmo tempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fonte original: <a href=\"https:\/\/www.revistaanamaco.com.br\/canais-digitais-lideram-as-compras-mas-lojas-fisicas-nao-perderam-a-relevancia-?utm_campaign=Revista+Anamaco+Online&amp;utm_content=&amp;utm_medium=email&amp;utm_source=dinamize&amp;utm_term=Revista+Anamaco+Online+-+Newsletter+ed.88-2025\" target=\"_blank\" rel=\"noreferrer noopener\">Revista Anamaco \u2013 \u201cCanais digitais lideram as compras, mas lojas f\u00edsicas n\u00e3o perderam a relev\u00e2ncia\u201d<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Pluggar \u00e9 a plataforma omnichannel que conecta todos os seus canais de venda (loja f\u00edsica, e-commerce, marketplaces, WhatsApp e redes sociais) em um \u00fanico lugar, com estoque unificado, pre\u00e7o \u00fanico e experi\u00eancia de compra sem atrito. Saiba mais em: <a href=\"http:\/\/www.pluggar.com\" target=\"_blank\" rel=\"noreferrer noopener\">www.pluggarsoftware.com.br<\/a> ou <br>0800 893-8000<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">#Omnichannel #Varejo2025 #Transforma\u00e7\u00e3oDigital #Pluggar<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um novo estudo da CNDL, SPC Brasil e Offerwise acabou de confirmar o que muitos varejistas j\u00e1 sentiam na pele: o consumidor brasileiro \u00e9 definitivamente omnichannel. Os n\u00fameros s\u00e3o impressionantes: O t\u00edtulo do artigo da Revista Anamaco resume perfeitamente: \u201cCanais digitais lideram as compras, mas lojas f\u00edsicas n\u00e3o perderam a relev\u00e2ncia\u201d. E esses dados valem [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,20,17],"tags":[],"class_list":["post-3988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio","category-compras","category-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Canais Digitais Lideram as Compras, Mas as Lojas F\u00edsicas Continuam Essenciais em 2025 - Blog da Pluggar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pluggarsoftware.com.br\/blog\/canais-digitais-lideram-as-compras-mas-as-lojas-fisicas-continuam-essenciais-em-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canais Digitais Lideram as Compras, Mas as Lojas F\u00edsicas Continuam Essenciais em 2025 - Blog da Pluggar\" \/>\n<meta property=\"og:description\" content=\"Um novo estudo da CNDL, SPC Brasil e Offerwise acabou de confirmar o que muitos varejistas j\u00e1 sentiam na pele: o consumidor brasileiro \u00e9 definitivamente omnichannel. 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